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国家优秀青年基金获得者胡鹏:Dynamic Pricing with Reference Price Effects

( 来源:院办 作者:肖力 发布日期:2017-03-21 17:31:32)

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Abstract: This study analyzes a single-product dynamic pricing problem in which demand at each period depends on not only the current price but also past prices through reference prices. A unique feature but also a significant challenge in this model is the asymmetry in reference price effect. For the loss-averse case, we identify a few key structural properties and develop a novel bisection method to compute the optimal prices very efficiently for several plausible scenarios. For the gain-seeking case, we find that even the myopic pricing strategy belongs to one type of discontinuous maps, which can exhibit complex dynamics over time. Nevertheless, we show for a special case that a cyclic skimming pricing strategy is optimal, and we provide conditions to guarantee the optimality of high-low pricing strategies.

 胡鹏

 教育背景
  博士:伊利诺依大学香槟分校工业和企业系统工程系(美国,2012)
  硕士:中国科学院数学与系统研究所系统与控制重点实验室(2006)
  学士:北京大学数学学院概率与统计系 (2003)

  海外访问
  2006年8月-2011年8月 美国伊利诺依大学香槟分校攻读博士学位
    2012年8月-2012年10月 香港城市大学管理系访问     

   行业经验
  企业咨询:上海1号店等

  研究领域
  物流与供应链管理、定价与库存管理的联合决策

  代表性成果
  1)Xin Chen, Peng Hu (2012). Coordinated pricing and inventory management with reference price effect: the loss-averse case. Working paper
  2) Xin Chen, Peng Hu (2012). Coordinated pricing and inventory management with deterministic Demand and costly price adjustment..
  3)Xin Chen, Peng Hu, Simai He (2012). Preservation of supermodularity in two dimensional parameterized optimization problems. Submitted to Operations Research (under the second round of review).
  4) Xin Chen, Peng He, Stephen Shum, Yuhan Zhang (2012). Stochastic Inventory model with Reference Price Effects. Submitted to Operations Research..
  5)Peng Hu, Haitao Fang (2005). The Best Possible Metropolis type Algorithm. 第二十届中国控制会议(SCI).