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新加坡国立大学胡震禹:Puzzle of Gain-Seeking and the Dynamic Pricing Problem

( 来源: 作者: 发布日期:2017-01-01 17:54:06)

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Title: Puzzle of Gain-Seeking and the Dynamic Pricing Problem

Abstract: Behavioural pricing and revenue management aims to incorporate realistic consumer behaviour into firms’ pricing and inventory models. The key input to these models is market demand, which is often assumed to inherit the characteristics of consumer behaviour---as when, for example, one assumes that a market consisting of loss-averse consumers is more responsive to losses than to gains. The empirical evidences on loss-sensitive demand (as opposed to gain-sensitive demand), however, are frustratingly mixed. In this talk, I will offer one explanation on why gain-sensitive demand and loss-averse consumers can coexist and examine the implication of gain-sensitive demand on the dynamic pricing strategies.

Zhenyu Hu is a assiatant professor at National University of Singapore,he received his Ph.D. in Industrial Engineering from the University of Illinois at Urbana-Champaign (UIUC). Prior to that, he obtained his B.Sc. in Applied Mathematics from Sun Yat-sen University. He worked as a Research Summer Intern at IBM T.J. Watson Research Center in 2014. He is the recipient of Dobrovolny Scholarship and William A. Chittenden Award from UIUC.

Zhenyu's current research focuses on the dynamic pricing problems with reference price models. In particular, his is interested in deriving qualitative insights on the optimal pricing strategies as well as developing computationally efficient algorithms. He is also interested in cooperative game theory and its application in supply chain management.